Founder logo review
Compare the horizontal, stacked, icon, favicon, one-color, website, mobile, and CRM contexts. None is approved or applied globally.
Logo pending founder approval
The clearest key-turn metaphor, built to make the handoff idea immediate.
MenuKeyTurn CRMInternal staging appDistinctive handoff signal / Strong app icon / Works at small sizes
WatchoutThe most literal concept.
Logo pending founder approval
A process-led direction that makes consistency and checklist quality the lead promise.
MenuKeyTurn CRMInternal staging appSignals reliability / Friendly and legible / Strong quality-system fit
WatchoutMore operational than emotional.
Logo pending founder approval
A simple doorway and key direction focused on move-in, move-out, and rental transitions.
MenuKeyTurn CRMInternal staging appClear home transition / Simple geometry / Good partner-channel fit
WatchoutNeeds cleaning language nearby.
Logo pending founder approval
The warmest customer-facing direction, pairing a home-ready cue with a restrained clean accent.
MenuKeyTurn CRMInternal staging appWarm and approachable / Clear clean signal / Strong residential fit
WatchoutLess property-specific than the key concepts.
Approval gate
Legal clearance, domain and handle review, local-market conflict review, and explicit founder approval are still required.